Today, let us talk about some marketing methods about the topics of yesterday.
- Image Marketing.
The corporate image is the synthetic unity of management idea(MI), action recognition(BI) and visual identity(VI). With the increasingly rich material and intensified competition, customers have a lot of choices. Their brand awareness increases a lot. In order to gain comprehensive profit maximization, magnesium oxide manufacturers should establish holism and long-time concept, and build up favorable corporate identity. The image marketing is the organic combination of commodity marketing, management idea, action recognition and visual identity. Its features include the functions of guiding, cohesion and stimulation. The whole behavior, values and target of magnesium oxide enterprises interior will become more consistent. For the external, these magnesium oxide suppliers and manufacturers have recognition function.
- Service Marketing.
The service marketing is also called unbodied marketing of tangible goods. In this modern society with increasing advanced science, technology and production means, the different manufacturer produces congeneric or similar products. The visible part of product has less difference in the aspects of quality, function and character. When customers purchase the good, they not only depend on the product, but also pay more attention to the intangible property. In other words, they are concerned about how the enterprise provide products and service. For the magnesium oxide market, the modern market competition is the competition of high quality magnesium oxide and service. Service marketing has been more and more important significance. Magnesium oxide manufacturers and suppliers can not only strengthen quality control system, improve pre-sale, sale and after-sale service, but also make great efforts to continuously improve the quality of service. But above all, each enterprise should take different forms according to its special circumstances.