Pain points marketing, is to do marketing for the before differential positioning. The pain points are refers to that consumer’s original expectations are not met and caused the psychological gap or dissatisfaction. Pain points marketing is a marketing tool for consumers’ pain points.
First one, magnesium oxide manufacturers should intensify effort to production and supply service only, which can meet the pain points of customers. Second one, study the products and services which are provided by competitors, then through researching and improving make it become ourselves new products and services. Third one, looking for the customers’ paint points, then to meet them by ourselves. It may be the pain points customers already had, also may be the paint made by magnesium oxide themselves.
There are many presuppositions to look for customers paint points. Firstly, magnesium oxide manufacturers should fully understand of themselves products and service. Secondly to fully understand of competitors products and service. Thirdly, magnesium oxide manufacturers should fully understand of consumer ‘ s psychological. Above this, make us to know where is the paint points of customers, and to know whether ours or competitors products and service can meet the needs of customers preferably.